To understand the point of view of corporate companies better, Innovation Boosters facilitated a workshop for Spieren voor Spieren. In this workshop the group was challenged to identify a Persona; a fictional person that represents the target group of this challenge.
The customer journey of this persona addressed important information, like the drivers of this person and potential ‘pains & gains’ in their journey when entering and staying in partnerships. After this challenge, the first ideas about solutions were written down during a creative brainstorm session. Keeping the persona, customer journey and potential solutions in mind, experiments with the target group were conducted, leading to (in)validation of several assumptions and valuable insights. It also led to a benchmark with other charities to find innovative, effective solutions.